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Aberdeen Penetrates European Server Market:
Nine Country Channel Partnership Deal with Multirama SA Greatly Expands Presence


Press Release July 29, 2009
Aberdeen Penetrates European Server Market:
Nine Country Channel Partnership Deal with Multirama SA Greatly Expands Presence

Santa Fe Springs, CA, USA, July 29, 2009 – California based server and storage manufacturer, Aberdeen, is pleased to announce the signing of Multirama SA to open the server and storage industries in Greece and surrounding emerging markets. With eighteen years in the server market, Aberdeen delivers award winning lines of general purpose and high performance servers, storage servers and network attached storage appliances.

“As announced earlier this year, Aberdeen has gone global, and is very excited at the prospect of having Multirama in place to significantly broaden Aberdeen's global reach into Europe,” says Jack Tateel, Executive VP for Aberdeen. “We are dedicated to innovative ideas that provide value such as; scalable network attached storage appliances, high performance servers and VMware virtualization systems.”

Under the terms of the agreement, Multirama, one of Greece’s premier retailers of technology components and solutions, will add Aberdeen server and storage brands as a natural complement to its existing offering of personal and SME business computing goods. The reach of this multinational channel partnership agreement spans across Europe’s emerging markets, encompassing Greece, Italy, Czech Republic, Poland, Hungary, Ukraine, Albania, Bulgaria and Romania. Multirama is highly successful with penetration into the PC and notebook markets with a forward strategy to rapidly develop a corporate servers sales presence.

"By adding Aberdeen servers and storage brands to the B2B product range of Multirama, we indicate once again our persistence in choosing leading edge technologies to cover the needs of Greek businesses. We hope to kick-start the fruitful collaboration with Aberdeen by serving our B2B customers with branded servers and storage hardware," said Panos Germanos, President of Multirama.

Aberdeen’s products represent potent competition to the likes of IBM, Dell and HP by supplying a price and performance advantage. Unlike the current market-share holders, Aberdeen furnishes premium reliability backed by an unparalleled 5 Year Warranty.

Availability and Support:
Multirama has already begun the Aberdeen line roll out. They are scheduling marketing activities and product seminars in the coming quarter. For additional information on Aberdeen and its products visit its website,, or contact an Aberdeen Account Executive at 800-552-6868 or internationally at +1 562-903-1500. Aberdeen has a media recognized, industry leading 5 year limited warranty as well as a free 30 day trial program for all of its branded servers.


Media Contacts:
Charles E. Stevens
Marketing Manager
562-903-1500 x184

Nick Walpert
General Manager
Multirama SA
+302 108 181130

About Aberdeen:
Aberdeen is a leading manufacturer of servers and storage. Delivering exceptional performance, unparalleled reliability and outstanding value, Aberdeen’s award winning products are deployed every day by IT departments in many of the world’s largest organizations. More information about Aberdeen is available at

About Multirama:
Multirama SA offers retailing services for information technology products and solutions. The company operates a chain of retail outlets that offers personal computers, notebooks, monitors, printers; scanners, office automation systems; software; consoles; photo and video cameras, plasma monitors, video projectors; and accessories. Additionally, it provides training programs and personal computer games retailing services. Multirama SA was founded in 1996 and is headquartered in Attica, Greece. More information about Multirama is available at





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