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ABERDEEN PRESS RELEASE
 
ABERDEEN LLC FORMS STRATEGIC ALLIANCE WITH AMAZON.COM
 

SANTA FE SPRINGS, CA – September 30, 1999. As part of its continuing effort for increased Internet presence, Aberdeen LLC announced today that they have formed a strategic alliance with e-commerce giant, Amazon.com. By agreeing to become a premier merchant on zShops, Amazon.com's newest online shopping service set to launch today, Aberdeen will bolster the Amazon.com offering by adding its vast array of motherboards, upgrade products and 100% custom-built systems to the mix. At the same time, Aberdeen will enjoy increased exposure to Amazon's experienced online shoppers. It's a win-win relationship for both growth-minded companies.

"Aberdeen is helping to make Amazon.com be the leading shopping destination where shoppers can find, discover, and buy anything they may want online," said Jeff Blackburn, of Amazon.com zShops. "While we can provide our customers with retail access to Books, Music, Video, Toys and Games, Consumer Electronics, and an Auction alternative, our goal is to expand our offerings further," added Ryan Williams, also of Amazon.com. "In turn,(we)give(Aberdeen)valuable access to our 10.7 million customers."

The decision to join Amazon.com zShops was easy because of Aberdeen's self-proclaimed, "webcentric" attitude. According to Moshe Ovadya, Aberdeen's co-founder and president, "strategic alliances are critical when the goal is 'nothing but net,' as ours is. We were a pioneer in shopping cart technology with our very popular aberdeeninc.com and we are assuming a leadership role in every possible web arena," he continued.

ZShops plans to make its splash today by announcing the launch through every possible medium. Aberdeen believes it has done well to enter into what will no doubt become a mutually rewarding relationship with Amazon.

####

Media Contacts:

Moshe Ovadya
President
Aberdeen LLC
562-699-6998 x101
mosheo@aberdeeninc.com

Brenda Stacks
Marketing Manager
Aberdeen CSC
562-699-3730 x158
brendas@aberdeeninc.com

About Aberdeen:

Aberdeen LLC is a leading direct marketer of computers and hardware. Voted among The Direct 100 vendors by PC Computing magazine, Aberdeen designs, manufactures and customizes award-winning Aberdeen brand computer systems and products to customer specifications and offers an extensive selection of high performance peripherals. Its Computer Services and Consulting Division provides professional design, implementation and support services throughout Southern California. For product sales, service or company information, call 800-552-6868 or visit their web site at www.aberdeeninc.com.

 
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