SANTA FE SPRINGS, CA, October 29, 1999 – Aberdeen LLC continued to demonstrate its webcentricity by today announcing the launch of their online auction site, AberBid.com. Emphasizing motherboards, CPUs and various upgrade components, the site is targeted toward the high performance computer community but offers something for every level of user, from the novice to the most savvy. With new auctions every day and several different ways to bid, AberBid.com predicts the site will become very popular very fast, as fellow sites like eBay and ubid have done.
Unlike eBay and other consumer-to-consumer sites, however, AberBid.com is classified as "house-to-consumer," which takes the uncertainty out of the process by guaranteeing a secure and successful transaction. "The idea of the auction site is to provide a trustworthy place where shoppers from everywhere can vie for great deals on the same type of computer products they would normally buy from our fixed-priced site, aberdeeninc.com, " said Aberdeen president, Moshe Ovadya.
AberBid.com can afford to sell their goods at drastically reduced prices because additional revenue is generated from advertising and vendor alliances. "Although most of the items up for bid are brand new and many are manufacturers' overruns, some of the products are perfectly fine returned merchandise that we let go dirt cheap," admits Ovadya. "We don't mind, though, because moreso than concentrating on making margin on product, our goal is to increase our Internet presence and drive traffic to AberBid.com and our other sites, in turn attracting online advertisers."
Not only is AberBid.com a bargain hunter's dream, but the added element of excitement inherent in the online bidding process keeps people coming back for more. "I'm watching our visitors very closely and they keep going once, going twice . . ." joked Webmaster, Trenton Baker. "Seriously, they're trying out every kind of auction we have," he continued, "but they're mostly returning to our unique Bonus Bids auction, where 'the-more-you-bid-the-more-you-get'. It's like a drug," he quipped, "so much so that we felt the need to add the caveat to our links, 'Warning: Saving money this way can be very addictive!'"
AberBid.com has actually been live for one week and without any marketing efforts they are already reporting close to a thousand unique hosts per day. There are hundreds of registrants and each registrant is bidding on an average of 2 items each. Most registrants are taking advantage of the Auction Watch feature in which an e-mail is sent when the product(s)they are interested in go up for bidding. As the site matures, plans are to increase the product line and add more auctions that close sooner, optimizing the chances of getting real steals on great stuff.
Aberdeen LLC is a leading direct marketer of computers and hardware. Voted among The Direct 100 vendors by PC Computing magazine, Aberdeen designs, manufactures and customizes award-winning Aberdeen brand computer systems and products to customer specifications and offers an extensive selection of high performance peripherals. Its Computer Services and Consulting Division provides professional design, implementation and support services throughout Southern California. For product sales, service or company information, call 800-552-6868 or visit their web site at www.aberdeeninc.com.
