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Press Release July 29, 2009
Aberdeen Penetrates European Server Market:
Nine Country Channel Partnership Deal with Multirama SA Greatly Expands Presence
Santa Fe Springs, CA, USA, July 29, 2009 – California
based server and storage manufacturer, Aberdeen LLC, is pleased to
announce the signing of Multirama SA to open the server and storage
industries in Greece and surrounding emerging markets. With eighteen
years in the server market, Aberdeen delivers award winning lines of
general purpose and
high performance
servers,
storage
servers and
network attached storage appliances.
“As announced earlier this year, Aberdeen has gone
global, and is very excited at the prospect of having Multirama in place
to significantly broaden Aberdeen's global reach into Europe,” says Jack
Tateel, Executive VP for Aberdeen. “We are dedicated to innovative ideas
that provide value such as; scalable network attached storage
appliances, high performance servers and VMware virtualization systems.”
Under the terms of the agreement, Multirama, one of
Greece’s premier retailers of technology components and solutions, will
add Aberdeen server and storage brands as a natural complement to its
existing offering of personal and SME business computing goods. The
reach of this multinational channel partnership agreement spans across
Europe’s emerging markets, encompassing Greece, Italy, Czech Republic,
Poland, Hungary, Ukraine, Albania, Bulgaria and Romania. Multirama is
highly successful with penetration into the PC and notebook markets with
a forward strategy to rapidly develop a corporate servers sales
presence.
"By adding Aberdeen servers and storage brands to the
B2B product range of Multirama, we indicate once again our persistence
in choosing leading edge technologies to cover the needs of Greek
businesses. We hope to kick-start the fruitful collaboration with
Aberdeen by serving our B2B customers with branded servers and storage
hardware," said Panos Germanos, President of Multirama.
Aberdeen’s products represent potent competition to
the likes of IBM, Dell and HP by supplying a price and performance
advantage. Unlike the current market-share holders, Aberdeen furnishes
premium reliability backed by an unparalleled 5-year warranty.
Availability and Support:
Multirama has already begun the Aberdeen line roll out. They are
scheduling marketing activities and product seminars in the coming
quarter. For additional information on Aberdeen LLC and its products
visit its website,
www.aberdeeninc.com, or contact an Aberdeen Account Executive at
800-552-6868 or internationally at +1 562-903-1500. Aberdeen has a media
recognized, industry leading 5-year limited warranty as well as a free
30-day trial program for all of its branded servers.
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Media Contacts:
Trenton R. Baker
Marketing Manager
Aberdeen LLC
562-903-1500 x153
trentonb@aberdeeninc.com
Nick Walpert
General Manager
Multirama SA
+302 108 181130
n.walpert@multirama.gr About Aberdeen:
Aberdeen LLC is a leading manufacturer of servers and
storage. Delivering exceptional performance, unparalleled reliability
and outstanding value, Aberdeen’s award winning products are deployed
every day by IT departments in many of the world’s largest
organizations. More information about Aberdeen is available at
www.aberdeeninc.com. About
Multirama:
Multirama SA offers retailing services for information technology
products and solutions. The company operates a chain of retail outlets
that offers personal computers, notebooks, monitors, printers; scanners,
office automation systems; software; consoles; photo and video cameras,
plasma monitors, video projectors; and accessories. Additionally, it
provides training programs and personal computer games retailing
services. Multirama SA was founded in 1996 and is headquartered in
Attica, Greece. More information about Multirama is available at
www.multirama.gr. |